The intensity and prevalence of domestic violence and crimes have undeniably become an intolerable issue in the Philippines. Domestic abuse, according to Women's Aid (2018), is a series of occurrences of manipulating, intimidating, humiliating, and abusive conduct, involving sexual abuse, perpetrated by a spouse or ex-partner in the majority of situations, but often by a family member or someone who takes custody of children. Cases of domestic violence are becoming more common. It has been reported that the number of deplorable acts of domestic violence has increased compared to the previous decades because it is now easier for offenders to verbally or physically inflict their victims, who are frequently their spouses, children, and even parents. Due to the implementation of quarantine procedures, unreported cases of domestic violence could increase, since possible victims are confined under one roof with potential perpetrators. That means that the transmission of a virus is not the only danger; there can also be threats inside the household.

      Despite the efforts of organizations such as Gabriela and government agencies such as the Department of Social Welfare and Development to eradicate the culture of domestic violence in the country, it still persists. Domestic abuse, according to Fox (2003), is caused not only by the perpetrator's indignation but also by the negative forces exerted by both the victim and the offender. Existing family conflict, such as financial problems, jealousy, and inability to display household responsibilities, can be the source of tension within the family. Because of a lack of respect, the majority of relationships fail. It's often considered a factor in domestic abuse because if the problem isn't handled as efficiently as possible, physical and emotional inflections may occur. There were instances of household violence whereby the perpetrators have acknowledged that their abusive acts were triggered by uncontrolled impulses, poor self-esteem, or psychiatric problems. The majority of the offenders had also witnessed or been victims of violence during their childhood or adolescence. Whatever the reason, domestic violence is unacceptable and should be eliminated.

     Domestic abuse may be committed in a variety of forms, some of which may be not concerning to the victims because it may seem to have been regular events of their everyday lives (Arizona Coalition, 2021). Physical infliction is the most prevalent form of domestic abuse. It is deeply disturbing that parents, spouses, or children may inflict physical damage on their family members for the most insignificant reasons. Physical violence is the most severe form of abuse because it can result in death. Verbal violence, on the other hand, is less likely to result in a casualty than physical abuse. It is a form of violence in which the victims are subjected to the use of derogatory language in order to inflict emotional damage on them. Even if it does not result in actual death, it will create conditions that encourage victims to commit suicide or other acts of self-harm. Physical violence is often accompanied by emotional and verbal abuse. Among all, the escalating instances of sexual assaults within the family are the most troubling issue. Female partners and children are common victims of sexual harassment in the home. Sexual violence has the most negative consequences of all the types of violence because it has physical, emotional, and psychological implications

     Domestic abuse is illegal because it is a type of attack that can result in homicide. Given this, it is important that everyone is educated on the methods to be used and the proper response to domestic abuse. The lack of knowledge about domestic abuse and its repercussions is one of the reasons that many people are skeptical that it is widespread and disturbing. Family counseling should be undertaken to train heads of households about how to deal with family problems so that they can prevent this issue from occurring. In addition, society must be able to provide an environment that is receptive regarding the issue and encourages the victims to speak up. Overall, the general public must be open to such discussions. The best thing that will happen if this problem is resolved is that everyone can live safely and without fear of family violence. The issue can be reduced and criminals can be punished if victims are supposed to speak out.

     The aim of this initiative is to raise public awareness about the dangers of domestic violence. Everyone must be aware that this crisis exists, and it requires urgent attention and intervention. There are unreported incidents of victims being harmed and placed in danger, thus, with the constraints that the victims face, the whole community must act as a source of encouragement for them to fight and speak up. No one should live a life full of fears in their ostensibly safe setting. This project would use a variety of media outlets to spread awareness about the issue. Visual resources will be posted on numerous websites to pique the public's interest in the subject and ignite constructive debate.

     This project's goal is to create a community free of family violence. If this campaign will be successful, people can understand what acts can be classified as domestic abuse and how severe the consequences can be for the victims. This project is expected to lay the groundwork for a society that would enable those who are being threatened to stand up and hold the offenders accountable. Overall, this initiative would allow more campaigns like this to be conducted using online media, which are now widely available.