Take down SEXIST birell ads
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Birell's advertising techniques have always been problematic and controversial given their slogan 'estargel', and their latest campaign is following the same trend. The campaign is about the egyptian national team joining the world cup which many other companies actually did campains about. However birell's campain is different. The campaign is solely addressing male fans and claiming that males in egypt of the 90s generation went through a lot but did not live to see egypt play in the world cup. As if no female is rooting for her country, and no female is cheering and screaming her lungs out, and no female prayed for egypt to win. Tolerating campaigns that use sexism to promote for a product is not what we do in the 21st century. People need to protest and show that these kinds of ads are not acceptable by any means even if they are under the umbrella of supposedly 'humor'.Every female football fan signing reperesents a scream against old ideologies of sports being only for men, and every male signing is representing an agreement that yes his mom/sister/daughter/wife is a fan and she matters. Representation matters. Be the change.
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