In Houston, the essence of our stores thrives on the unique connections formed between our baristas and customers. The personal touch added by barista boards and personalized signage is not just a part of the store's decor but a crucial element in creating a warm, welcoming atmosphere. Our customers love these distinctive touches. They frequently compliment the creativity displayed on these boards, which often influences their decision to try promotional food and beverages.

The significance of these boards goes beyond aesthetics; they foster a sense of community and belonging. Baristas use these boards to express themselves and connect with guests, turning a simple coffee shop visit into a memorable experience. This atmosphere makes our stores the 'third place'—a familiar, comforting space for both baristas and guests outside of their homes and workplaces.

However, recent regulations may threaten this unique character by restricting personalized signage. It is crucial to maintain the individuality and charm that personalized barista boards bring to each store, particularly for licensed stores in Houston.

Allowing stores to maintain their personalized signage is a simple yet vital step in preserving the distinct atmosphere that customers and staff cherish. It's an opportunity for licensed locations to showcase their creativity and enhance customer satisfaction, thus maintaining a vibrant and engaging community space.

Help us keep the spirit alive in our Houston locations by signing this petition to permit licensed stores to continue using personalized signage and barista boards. Your support is key to sustaining the vibrant culture of our local stores.