The vast majority of the existing Transformers characters are male and there is a demand and need for more female characters by consumers of both genders. Hasbro is representing over 50% of consumers with less than 10% of their characters and this needs to be fixed. The idea that Transformers are "little boys' toys" is an outdated and harmful notion. More female representation in the Transformers properties is wanted and needed.
Marie Haines started this petition with a single signature, and now has 3,907 supporters. Start a petition today to change something you care about.