“Bring Bob Ladd Back To Shenandoah HD”

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As many in our community are aware, Shenandoah Harley Davidson is closing its doors on August 31, if not before. There are multiple reasons for it's closure; however, to be negative would make us small but none of it falls on Bob. Let’s keep this closure from being permanent by bringing back former Dealer/owner Bob Ladd!

Bob is well known throughout our community, the Valley, Virginia and beyond. He helped make Shenandoah HD the local landmark that it is today and a destination for thousands. Bob treated employees and customers like family, greeting just about everyone by name. His former employees speak highly of him, which is rare in today’s environment.

The dealership thrived under Bob’s leadership and the local community benefited as a result. Re-opening Shenandoah with Bob taking charge would not only support the needs of local bikers, it would create jobs, both at the dealership and at surrounding businesses, more traffic going through the dealership increases the likelihood of visits to nearby businesses!


The events which included a Grand Opening the likes of which the area has never seen before and events of all types for all ages to enjoy, 2 & 3 wheel riders or not were attended by thousands.  Nothing has rivaled SHD before it was built or since 2011 when Bob sold out the business and kept the building. He designed every color, texture, photo ( first Dealer in the world to display his customers , their family members or friends nostalgic 10 ft x 10 ft canvases) and overall appearance of the dealership to match the surrounding mountains, a “ Mountain Lodge with Glitz” as he told his architects! 

Bob didn’t just run a successful Harley Davidson dealership, he was also heavily involved in the local community, creating SVH Charities, Inc., which in turn held fund raisers for underprivileged children and New Directions Center.

Freedom Relief Ride I, October, 2001 came about when Bob realized he had the ability to do more then write a check. He planned and lead a ride to the US Capital to raise money for the Pentagon victims families of 9/11/01. In mid October,2001 28 police bikes, 425 motorcycles, 750 riders presented a check in the amount of $27,001 to 3 different relief agencies. Thus began the Annual Freedom Relief Ride which went on every year until to 2011 to benefit different groups and people.


Shenandoah Harley become a well known resting and support point for riders traveling from all over the country, including Veterans and groups like Carry the Flame their annual ride to Washington, D.C. over Memorial Day weekend.

Having successful businesses with solid leadership and support is vital to a community’s survival.




Thank you , 

Ginger Ham,  Event Coordinator SHD HOG Chapter

Troy Price,  VP of SHD Charity, Inc.