Stop Heinz from rebranding Salad Cream to Sandwich Cream

0 have signed. Let’s get to 100!

Heinz announced on 05/06/2018 that they planned to change the name of Salad Cream to Sandwich Cream saying “only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches.

A spokesman for Heinz told trade magazine the Grocer that the name no longer "fairly represents the product's ingredients or usage occasions."

This is a travesty and must not be allowed to happen. 

Salad Cream may be used often in sandwiches but will always be referred to as Salad Cream. This proposed name change is unnecessary and, with enough support, can prove to be unwanted.