Zong - Stop Visual Pollution in Gilgit Baltistan
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Telecom operator, Zong has launched a widespread marketing campaign across Gilgit-Baltistan to further its corporate interests. The company, in blatant disregard for the region's scenic beauty, has resorted to wall-chalking and spray-painting walls, rocks and boulders along major highways, cities and towns. The lurid and distasteful painted advertisements defile the region's picturesque natural beauty, largely cutting down its potential to emerge as a preferred tourist destination in the World. The local populace has expressed utmost displeasure at the cellular company's mindless wall and rock chalking spree and has requested the concerned authorities, Government of Gilgit Baltistan, Tourism Department of Gilgit-Baltistan to intervene and direct the Zong administration to immediately put an end to the campaign.
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