No MORE Negative Search Engine Optimisation [SEO]
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After one of Google's most recent releases, the search algorithm as we know it changed forever.
The algorithm that decides on search engine results, would penalise sites for over optimized anchor text.
A natural, backlink profile should be approx 85% Brand, 2% money, 3%other, 10% Brand Modifier.
This created a means to over optimise someone else's site, and then potentially to enable a penalty. This could be done simply by building lots of links from the same sources, with exact match (money) anchor text.
We believe that Google in their efforts to fight Black Hat SEO's, enabled them with another tool, which in turn led to a lot more effort and time for White HAT SEO'S.
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