#GoogleShould not allow their search engine to suggest the discrimination of women.
Sexist, oppressive search autocomplete suggestions show up because X amount of people have searched the terms “Women should” “Women shouldn’t” “Women cannot..."
However, by allowing autocomplete to continue to suggest these search terms, Google’s algorithm (along with search engines like Bing) continue to suggest, promote and empower sexism.
There are no racist, orientation, or other cultural ‘shoulds’ that pop up in other autocomplete searches on Google. Type in ‘Men should,’ ‘Blacks should,’ ‘Asians should,’ ‘Hispanics should,’ ‘Whites should,’ ‘Gays should,’ ‘Lesbians should’, ‘Muslims should’ ‘Christians should’ ‘Jews should’... NONE of these search autocompletes come with any oppressive or hateful suggestions.
Granted, the reason they don’t show up is because people haven’t searched for these terms as much...
Regardless, Google has shown the world they possess the innovation, the determination, the resources and the intelligence to develop leading technology and help women in tech. If they can do this, they can modify their algorithm so they eradicate harmful, sexist suggestions, if they choose to make the representation of women through their own technology, a priority.
UNWomen.org has done an amazing job on The Autocomplete Truth campaign to bring awareness to the devastating confirmation that we still have a long way to go in the fight for women's equality. This awareness has inspired me to take action and I hope you do too.
Please sign this petition and ask Google to be the first to prioritize altering their algorithm-based-system for search autocompletes specifically for ‘women should’ ‘women shouldn’t’ and ‘women cannot' and help stop the widespread discrimination of women by NOT suggesting sexism in Google autocomplete searches.
- Google, Inc
In today’s tech-wise world where Google is creating self-driving cars to empower the blind, disabled and elderly, I refuse to believe that Google is not equipped to find solutions to empower an even larger population – WOMEN.
If empowering women isn't the absolute first priority at Google, at the very least, #GoogleShould not suggest the discrimination of women in autocomplete.
Sexist, oppressive, search autocomplete suggestions show up because X amount of people have searched the terms “Women should” “Women shouldn’t” “Women cannot..."
Regardless of the reason autocomplete suggests these discriminatory search terms, by allowing autocomplete to continue to suggest these terms, Google’s algorithm is continuing to promote, reinforce, empower and imply support for sexism to non-tech orientated users.
Google states that "Today the Internet is an information highway where anybody – no matter how large or small, how traditional or unconventional – has equal access." Yet, women do not have equal access when first entering the internet through Google's landing page. Our experience and representation is literally clouded by sexism.
There must be a creative solution that doesn't involve subjecting men and women to these damaging suggestions.
Google has shown the world that as a company you possess the innovation, the determination, the resources and the intelligence to develop leading technology and help women in tech. If you can do and be all this, then you have the means to modify your algorithm. You can change Google so it doesn’t suggest sexism, should you choose to remain gender neutral and make the representation of women as equals, through the use of your own technology, a priority.
Google, we are asking you to be first again in technology. Be the first to prioritize altering your algorithm-based-system for search autocompletes specifically for ‘women should’ ‘women shouldn’t’ and ‘women cannot' and help stop the widespread discrimination of women by NOT suggesting sexism in Google autocomplete searches.
Google can do more to contribute to women's equality than just tech educational programs and some art on a landing page for a day commemorating women's suffrage. Google has the power make a statement to the world about the value of women in tech, to reform Google technology that leads women and humanity as a whole, toward a brighter future.
Kate Reulbach started this petition with a single signature, and now has 69 supporters. Start a petition today to change something you care about.