Global Leaders, keep your promises and help all children get the best start in life!

Global Leaders, keep your promises and help all children get the best start in life!

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Brain Matters started this petition to G20 leaders

We need to assure that each and every child has the best possible start in life, regardless of race, culture or socioeconomic status.  

In the process of making the documentary Brain Matters, it became clear that all children are born ready to learn and, if supported in the right way, can reach their full potential. It is during these first few years of life, long before they enter formal schooling, when their brain’s foundation is built. In fact, many of the skills and abilities that children will need to thrive in the future start developing before they can even speak or read. The early years offer the golden opportunity to give every child the best possible start in life.  

We have all the scientific evidence we need and ample proof from different programs around the world: high quality Early Childhood Development (ECD) is one of the most effective policy tools countries can employ. These policies improve the lives of individuals and society. They also help break the global cycle of poverty and inequality, which are vital to achieving many of the 2030 Sustainable Development Goals. 

Despite the recognized importance of the early years, almost half of the children in the world today are falling behind even before they get to primary school. It does not have to be this way. 

Global leaders have recognized the need to invest in the early years and have committed to making early childhood development a priority. But, many are falling short on their commitments to deliver funding and fostering a collective movement that can bring about lasting change.

By signing this petition, you can help pressure global leaders to turn their promises into action. Help us make a difference for every child in the world today and the world they will shape tomorrow.  

There is no more urgent human priority than this!”, Robert Waldinger – Director of the Harvard Study of Adult Development.

Learn more about the importance of the early years by watching the documentary here.


Brain Matters is a ground-breaking documentary that explores the science of the early years and what experiences & skills are required for all children to thrive and reach their full potential. Our mission is to raise global awareness about the importance of the early years and support changes in public and business policy.

“Brain Matters makes a compelling and pragmatic argument for ECD programs. The question is: will policy makers listen?” The Lancet

Inspired by the film’s initial global response and moved by the desire to give all children the best possible start in life, the Genesis Foundation and the Brain Matters producers have decided to release the film for free worldwide: it is our contribution to help strengthen the message and provoke real change.  

We need an integrated and coherent approach to policy for Early Childhood Development that is inclusive of all children and all parents – regardless of employment, race, culture or socioeconomic status. G20 governments can and should take decisive action. 

Help us to ensure every child gets the best start in life! Sign the petition, watch the film and share to create further awareness. 


G20 is an international forum that seeks to address issues that go beyond the responsibilities of any organization - and includes the governments and central bank governors from 19 countries plus the European Union, and confers heads of government or heads of state, as well as finance ministers, foreign ministers and permanent guest countries. 

Collectively, the G20 economies account for around 90% of the gross world product, 80% of world trade, two-thirds of the world population and approximately half of the world-land area. If it takes a village to raise a child, it takes the entire world to raise all our children. 

By signing this petition we are holding G20 Leaders accountable for their commitment to prioritize Early Childhood Development, support 2030 Sustainable Development Goals and take decisive action to initiate and support whole-systems approaches to early childhood development, education, health and care, that is inclusive of all children and all parents – regardless of employment, race, culture or socioeconomic status.  

G20 governments can and should take decisive action. 

/About 2030 Sustainable Development Goals Agenda

"Transforming our World: the 2030 Agenda for Sustainable Development" including its 17 Sustainable Development Goals (SDGs) and 169 targets was adopted on 25 September 2015 by Heads of State and Government at a special UN summit. 

The Agenda is a commitment to eradicate poverty and achieve sustainable development by 2030 worldwide, ensuring that no one is left behind. The adoption of the 2030 Agenda was a landmark achievement, providing for a shared global vision towards sustainable development for all.

For the first time ever, these goals include an early child development goal. Specifically, the Sustainable Development Goal #4 is to ensure lifelong learning - Early stimulation increases duration of schooling, school performance, and adult income. In addition to this explicit goal, early child development provides a natural link to seven other goals— including poverty reduction, health and nutrition, women and girls’ equality, and ending violence.

  • Goal 2: End hunger and improve nutrition – Interventions to promote nurturing care help to improve young children’s growth and development.
  • Goal 3: Ensure healthy lives – Supporting early childhood development increases quality of home care practices, protects against stress, and reduces risks of chronic disease and improves mental health in adulthood.
  • Goal 5: Achieve gender equality – Early childhood development interventions improve motivation and opportunities for learning for girls, so that they can benefit equally from schooling and enter the job market
  • Goal 10: Reduce inequality in and among countries – Early childhood stimulation and food supplementation will enable children living in extreme poverty, to attain outcomes closer to more affluent peers.
  • Goal 16: Promote peaceful societies – Children who are well nourished and secure have enhanced coping strategies, even in conditions of severe adversity. In the absence of nurturing care there is a high likelihood that an increasing number of children across the globe will be exposed to violence in their homes and communities. 

    The recent Ending Violence in Childhood: Global Report 2017 (link is external)estimates that in 2015, at least three out of four of the world’s children – 1.7 billion – had experienced interpersonal violence in a previous year. This can have adverse trans-generational consequences leading to a vicious cycle – as parenting begets parenting.
  • Goal 17: Strengthen the means of implementation – Early childhood development interventions have the potential to strengthen coordination across sectors to achieve common health, social, and economic goals, and to bring together civil society and governmental partners.


The Genesis Foundation is a dynamic, driven and proactive not-for-profit institution dedicated specifically to transforming the way Colombian children learn. Established more than a decade ago, the Genesis Foundation draws from a unique network of benefactors in Colombia and beyond to support programs designed to deliver quality education to underserved Colombian youth, allowing them the opportunity to more fully develop the tools, knowledge and training necessary for success, contributing to a more just and equal society in the process.

Although, Colombia is not one of the 19 countries of the G20; it is included in the report as a successful example of a country, which has launched a unique national Early Childhood Development (ECD) public policy developed under a systematic and comprehensive approach, inspiring other countries and different sectors. In fact, this national public policy guarantees that all new governments are required to continue with their commitment to the Early Years. 

The role of the Genesis Foundation is to ensure that all its interventions are made within the framework of this national strategy and guarantees that more people, social organizations, companies, politicians, and the public in general, become aware of the importance of investing in these first years of life.


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At 5,000 signatures, this petition is more likely to get picked up by local news!