Fast Fashion is a growing problem that needs to be solved so we're doing something to help. Fast fashion is basically three things from a buyers perspective, it’s cheap, it’s trendy and it’s disposable. It makes purchasing clothes that are a want, not a need, easy and affordable. People want to update their wardrobes throughout the year to keep up with the changing trends. The reason this issue exists is because companies like SHIEN and H&M, continue to sell their clothes at a cheap price, and even though it is not great quality, people still buy lots of clothes from them because it is cheap. Lululemon needs to lower there prices so its more affordable for people to buy. Their clothes are great quality and last a long time so they don't go to waste which is better for the environment.