Gap: Include all "Shades" of love in your Love Comes in Every Shade commercial
Because the world is a more beautiful and more vibrant place when we understand that love comes in all shapes and colors and sexes.
Because the more familiar we are with something, the more comfortable we feel about it.
Because it's time to really embrace the 21st century and show that we live in a world where love inspires love inspires love.
Because there are children and teenagers and even grown ups out there today who are looking up at billboards and buses and commercials and are not seeing the kind of love they feel and know to be true reflected back at them; and whether it's intentional or not, the message often received from this fact is that "i don't count. I don't matter. The way i feel love is wrong. Therefore i am wrong."
Let's tell the world, one GAP ad at a time that: #Lovecomesineveryshade
- Gap Inc.
We were so excited to see your campaign "Love Comes In Every Shade" this winter, and were so disappointed to see that the only version of romantic love expressed in the video commercial for the campaign was between one white guy and one white gal.
What an amazing opportunity it is to show the world that you are hip to what of many of us already know but rarely see reflected back to us on the big screen and in commercials: that true love transcends all labels and comes in all colors, races and genders.
Please consider making another commercial, which we would be happy to help create and curate, where together we tell the world that Love.Really.Does.Come.In.Every.Shade and it's a beautiful beautiful thing.
With love and a very happy Valentines Day to you,
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