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Fujifilm should change its name to Fujidigital

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We, the film photographers of the world, would like Fujifilm corporation to change its name from Fujifilm to Fujidigital. Fujifilm doesn't care about film, it doesn't care about film cameras or about Polaroid cameras, and it cares little about its customers. While none of us would expect Fujifilm to continue with unprofitable activities, Fujifilm continues to kill off film stocks, even in markets where it has a monopoly and where there is a healthy customer base.

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