Fire Cider Canada ~ Tradition not Trade mark

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Herbs and herbal recipes belong to the people, help protect our herbal traditions in Canada! Say NO to trademark. 

Our goal is simple - Trade Marks Canada must not approve a USA herbal company's trademark application.  Please sign this petition and share!

Fire Cider is a traditional name for a blend of herbs used by thousands of herbalists worldwide. The name was coined and copyrighted by Rosemary Gladstar in her books. Trademarking this name is like trademarking the word "pizza".

Read the USA's Victory:

Court Rules Against xxxxxxxx Herbals in ‘Fire Cider’ Trademark Case

A Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a years long legal battle between herbal brand owners and tonic maker xxxxxxx Herbals, which claims to have originated and own the term.

The case’s origins stem from a 2012 trademark filing by xxxxxxxx for the name “fire cider,” which it had been using as a brand name for its line of herbal tonics made with ginger, horseradish, onions and apple cider vinegar. The move led to a backlash among herbal tonic makers who claimed that “fire cider” is a generic term that was in use long before being adopted and trademarked by xxxxxx.

In 2014, herbal brand owners — including Farmacy Herbs owner Mary Blue and Herbal Revolution founder and CEO Katheryn Langlier — petitioned to cancel the trademark. The next year, xxxxxx fired back with a trademark infringement lawsuit against Blue, Langlier, and Wildflower School of Botanical Medicine director Nicole Telkes and sought a declaratory judgment to validate its ownership of the Fire Cider name.

For the defendants, the court ruling — which came down last month — is a precedent setting victory. The ruling concluded that “fire cider” is a generic term that had not acquired sufficient association with xxxxxx brand as to be protectable. Speaking with BevNET, Blue said the case could be used to protect other products in the herbal industry from similar attempts to trademark widely used terminology.

“We stood up for ourselves and a company might think twice now,” Blue said. “We will take it to the end and we will protect our terms. We’re not going to sit by and say ‘OK you can have our language.’ It’s more than just sales for us. It’s really about protecting our traditions.”