#FeelinHamsum: Encouraging Male Body Inclusivity in Fashion Advertising

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Body images issues has always primarily associated with females. However in contemporary society the prevalence of body dissatisfaction among young males in particular is ever increasing. For this reason it is crucial that people acknowledge this as an issue and try to support those who are dissatisfied with their body due to societies 'body ideals'.

We want more male individuals, starting from millennials, to embrace their body image. Show their unique fashion style. Make a statement that fashion is not exclusive to only one body type. We're calling for fashion brands and advertisers in Singapore to positively promote different body shapes and sizes of male models, starting from a major event like Singapore Fashion Week. Then, from a good start, it can spread to more platforms to promote this movement. We want the public to choose brands that promote body confidence and challenge those that don’t.

Our campaign serves as a platform that unites and supports the voices and expertise of individuals and fashion brands to make a real difference and bring the topic of male body image apparent. By working together, we’ll change behaviours and help everyone celebrate real and diverse bodies.

Let’s celebrate fashion to be inclusive for all male body types and embrace change in men's fashion. Connect and share with your friends and loves ones. Let’s try our best to spread the word before Singapore Fashion Week 2018!



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