Let there be fast 'sustainable' fashion

Let there be fast 'sustainable' fashion

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Chitresh Parihar started this petition to Karl-Johan Persson (CEO H&M) and

$500 Billion equivalent waste from the Global Fashion industry is produced annually.

Fashion is the second most polluting industry in the world, contributing to 10% of the carbon footprint. Half a million tons of microfibers from clothing are leaking into our oceans each year and affecting the life forms there. While natural fibres are often eco friendly and durable, their rate of production is slow and resource intensive and hence unable to match up with the rising demand.

The phrase “fast fashion” refers to low-cost clothing collections that mimic current luxury fashion trends and turns them into garments in high street stores at breakneck speed. The cheap, low-quality clothing produced by companies encourage the garments to have a short life span, but this culture of throwaway fashion comes with its consequences.

Fast Fashion’s impact on the planet is alarming. The pressure to reduce cost and speed up production time means that environmental corners are usually cut.

Additionally, the existing methods by which they are being processed for creating value-added products is often environmentally unsafe and inhumane. An excellent example of this is the case of the leather industry which has been of major concern due to the chemicals used in the tanneries and the occupational hazards that the workers are exposed to. Hence, what the world currently needs is a material that is based on naturally available bio fibers, yet faster to produce and easily recyclable.

The growing need for such materials has given rise to several younger companies attempting to create materials that match with these requirements. We intend to raise awareness and get people to join our movement toward a sustainable and cleaner fashion and make this world a better place.

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