IG Audit was a free platform I built during independent research in 2018. It estimated any Instagram account's real follower percentage in about 20 seconds - and was used by over 2.3 million creators and brands. It helped creators prove their value when leveraging partnerships, and brands know they were working with authentic creators.
In the midst of this overwhelming support, but with heightened publicity from publishers like Wired, BBC, and Paper Mag, Facebook sent me an abrupt takedown notice to shut down the service. They then took down my 20k follower Instagram account @authentique_inc without warning, some weeks later. This was surprising at first, but several months later, this article seemed to connect the dots pretty well.
Social media seems to be a complex industry. There are many competing interests and incentives, from publicity to financial pressures, and not all of them align with transparency and truth. This seems to conflict with the best interests of investors when there is not clarity on fake account presence, so I invite Facebook to help IG Audit in bridging this gap.