Facebook: Please Reconsider Sponsored Post Fees for Struggling Artist Pages
Facebook needs to make a distinction between BANDS and BRANDS, and eliminate the Sponsored Posts required of band pages in particular. Bands are not brands. The vast majority of bands cannot afford the fees for Sponsored Posts, fees that are no big deal for brands like Pepsi or Doritos. At the same time, bands attract people to use Facebook—users who can see brand advertisements in the Sponsored Posts and become consumers. By requiring steep fees of bands, Facebook is hurting a group who generates site use, advertisement exposure, and cold, hard revenue. Bands are categorically different than brands, and Facebook needs to differentiate the requirements for Sponsored Posts on band pages. Eliminate the fees for Sponsored Posts on band pages!