Stop the private parking company using their terms and conditions as costumers' legal trap

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I received a parking charge notice from EXCEL parking to pay £100. I had to stop in one the private cars for 17 minutes, I never left the car and I did not go to the machine to buy the pay and display ticket, I thought if I am stopping for short period and I am not leaving the car, I should not face a problem.

I was not aware of the restriction of the car park, which is a legal trap for motorists. The parking charge is £1 for staying up to 2 hours and the penalty is £100 for not following the terms and conditions.

The signage was not clear, although I am using this car park quite often for the last 2 years, I have only noticed the prominent part of the signage which state pay & display. The rest of terms and condition on the signage stating that 10 minutes is allowed to purchase a pay and display ticket and that Automatic number plate recognition cameras in operation ANPR were written in a list of 6 points of smaller font. I had to make a special visit next day after I received PCN to the car Park to read it carefully.  Motorist do not tend to read a list of term and conditions written in that way.

Car park should put the restriction prominent and clearly displayed not hidden between the lines. The reason for this is not to penalize their regular customers and put them in a legal trap because they did not follow their terms and condition. 

I suggest to enforce clearer signage for the costumers and to specify what are the criteria for clear signage, like colour and size of the font and place of the signage, so we do not get into dilemmas like this. Please note that I appealed to the company and they rejected my appeal within 12 hours. I am sure that there are many people are falling on the same trap. Private company should not make money from misleading their costumers and putting them in legal traps. 



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