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Donate profits from offensive FW15 "DSquaw" line to an organization that supports Native women's rights in Canada.

This petition had 1,408 supporters


DSquared2 released their latest line at Milan Fashion Week earlier this week, taking important design elements from Aboriginal cultures and naming the line with the racist slur "DSquaw." 

As designers, they should be especially aware of the connection cultures have to fabrics, colours and patterns. They should know that when you steal those design elements, you are stealing a part of a culture – you’re saying that you can use it on a bag, or a sweater, just like you’ve stolen everything else.

As Canadians, they should be especially aware of Canada’s atrocious past – and present – relationship with the Aboriginal peoples whom we took advantage of, attempted to kill off or culturally wipe out, forcibly took children away from, sexually abused – and on, and on.

At a time when Aboriginal women represent only 4.3% of Canada’s female population, but 16% of the female homicides and 11.3% of the cases of missing women, when the UN is calling Canada out, telling us that our First Nations peoples are experiencing human-rights violations of “crisis proportions,” naming your fashion line after a slur against Native women is bringing the racism of the fashion industry to a new and violent level.

Dean and Dan Caten need to apologize to all First Nations peoples, and should donate profits from the FW15 line to an organization that supports Native women's rights in Canada, as a sign that they are truly sorry for their racist actions, and as a signal to the rest of the international fashion industry that this type of behaviour is not acceptable. Some things are bigger than profit margins.



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