The fact that Dr.Pepper's new product, Dr.Pepper 10, is "Just for men" and "Not for women" is unacceptable. Many commercials out there are demeaning to women, but this draws the line. How would anyone out there feel if a product said "Just for whites" or "Not for blacks"? It would be racist and would not have aired in the first place. Yet we let commercials that put women down, itemize them, and claim that because you are a female that you cannot use/have their product air, in multiple forms. This is just the beginning, and we need to stop allowing major companies from airing sexist commercials.