The Rock (aka. Dwayne Douglas Johnson): public icon, role model, philanthropist, 2013 Teen Choice Award nominee.

Discovery Wines recently employed his likeness for their "On the Rock" campaign to promote a Tequila in what some might consider scanty attire. Unfortunately, this tasteful nudity has offended the senses of a very select few and the Rock has been clothed - his chiseled pecs shamefully shielded from the world.

There inevitably comes a time for every business where it can either hold its ground and stand up for what it believes in or give in and cave to public opinion - this is your moment Discovery. If displaying this international treasure in all his glory is wrong, we shouldn't want to be right.