DGC change the title of "So Not Cool"

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The Directors Guild of Canada's initiative to crack down on sexual harassment has been titled "so not cool". This is not a popularity contest, these are criminal offences happening in our work place. It isn't "uncool," or "not okay," sexual harassment and assault is COMPLETELY UNACCEPTABLE and unlawful. This title/brand is not reflective of the seriousness of the incidents that been happening in our industry and is utterly offensive to anyone who has experienced sexual harassment or assault in the workplace. "so not cool" does not represent that there will real consequences for these unlawful actions. 

Please share if you believe this title should be changed.