FMCG items-Reduction of quantity
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FMCG companies reduce the weight of their products and keep the price of the item unchanged without any media coverage. Thus cheating the consumer to believe that they have not increased the price for a long period. But at the same time, they give wide publicity for any reduction in price.
For example, Maggi Noodles have gone from 100gm/400gm to 70gm/280gm through different stages.
The companies may be asked to give wide publicity through print and visual media about the reduction in weight whenever it is there.
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