Minimum pay guaranteed to actors/actresses for TVC and Digital ads

Minimum pay guaranteed to actors/actresses for TVC and Digital ads

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Danny Sura started this petition to Cintaa

As a fellow actor working in Mumbai I am disheartened at how we are being treated with regards to the money being offered to us for TVC's and Digital ad shoots. If you think it was bad before lockdown it is even worse now! Being offered Rs 5,000 to Rs 10,000 for a shoot that will be shot in our own houses. Being offered TVCs where the budget for an actor starts from Rs 10,000 to Rs 15,000 for big brands, and to top it off we are expected to risk our health and leave our homes to go out and shoot. Is this fair? Is this right?

When an actor shoots for a brand they lose out on other competitive brands for at least one year or more! Living in Mumbai is expensive and we are seeing so many actors leaving the city because they are not able to make ends meet. On the other hand a lot of actors are taking up low paid jobs because they have no other way to survive in this highly competitive industry.

I would request CINTAA to enforce a rule where actors are guaranteed a minimum amount from the production houses. For Digital ad shoots at least Rs 25,000 per day and for TVC shoots at least Rs 50,000 per day. This is the only way to ensure that we are not being exploited and it would help us in earning a decent living.

Please do sign this petition and share it far and wide. It's time for the industry to come stand together and support their fellow actors! Let's get what we deserve. 

 

 

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