Choice: Drop All Fur Products From All Stores

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Choice are a company known for selling a range of different luxury designer brands, with stores in Westfield (Stratford), Bluewater, Lakeside and the Mercury (Romford). Unfortunately, some of the products sold by this company come from highly unethical brands such as Canada Goose and Nobis, who both use coyote fur trims on their jackets, and Moose Knuckles, who use fox fur trims, to name just a few.

The coyotes whose fur are used for these products are caught in steel leg hold traps, where they will often be stuck for days until a hunter comes along and either shoots them in the head, or tramples them to death if they are already particularly weak. These coyotes will often be mothers, who will be so desperate to get back to their cubs that they will commonly resort to chewing their own limbs off. Fox fur, on the other hand, comes from farmed foxes who will be kept in cramped, confined conditions before eventually being anally or vaginally electrocuted.

There are also massive environmental problems associated with real fur. The World Bank lists the fur trade as one of the world’s worst industries for toxic-metal pollution – this is due to the application of carcinogenic chemicals such as chromium, ammonia and formaldehyde to the fur in order to prevent the process of putrefaction (rotting) from taking place – a process which inevitably begins as soon as the fur has been ripped off of the animal. Claims from the fur trade that such products are environmentally friendly are complete fabrications – in fact, several countries, including Belgium and Canada, have banned advertising claims to that effect peddled by the fur industry.

The Humane Society International suggests that nine out of ten Brits are opposed to the use of real fur on clothing, and wouldn’t knowingly wear it. It makes no sense for companies such as Choice to continue selling such products in 2018. Therefore, we call upon Choice to put ethics, compassion and environmental consideration ahead of profits, and to adopt a fur-free policy, dropping ALL brands who continue to use real animal fur on their clothing, including (but not limited to) those mentioned above.



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