Channel 4 Stop Glamorising Fast Fashion

Channel 4 Stop Glamorising Fast Fashion

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Olivia Annabelle Apparel started this petition to Channel 4

'Inside Missguided' aired last night on Channel 4. As a small ethical brand owner, I was shocked that Channel 4 would choose to air a series about a 'fast fashion' brand when in the past it has made eye-opening documentaries about how poisonous this industry can be.

Luckily, I am not the only one who shares this sentiment. Reviews have criticised how the documentary glossed over the 'fast fashion' element and in fact the show actually glamorised the issue, in one instance how a buyer bartered the price of a dress down to £7.40 from £7.50. Many of my fellow small ethical business owners who manufacture their own goods have said this would be impossible for them to achieve, in terms of the cost of manufacture, components like zips, fabrics, packaging and shipping. Why do Channel 4 think that this is okay to broadcast? 

In another instance an influencer was offered £350,000 to promote the brand across social media, but of course getting that dress 10p cheaper was crucial for the brand.

Channel 4 please consider the damage you are doing by promoting 'fast fashion' as glamorous and exciting, surely the garment workers making that £7.40 won't feel the same way? Is it really necessary to broadcast the rest of the series?

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