QSR Brands (KFC, Pizza Hut, Ayamas): End The Use Of Battery Cages Now!

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QSR Brands (M) Holdings Bhd is the franchise owner of Yum! Brands in Malaysia and operates over 830 KFC restaurants and over 475 Pizza Hut restaurants in Malaysia. It is also the owner of Kedai Ayamas and Ayamas Integrated Poultry Sdn. Bhd., which supplies poultry and eggs to its restaurant outlets. QSR Brands, along with Yum! Brands, the parent company of KFC and Pizza Hut, are responsible for the cruel and archaic confinement of millions of egg-laying hens in tiny, filthy cages

These cages are so small and packed with birds that the hens can’t move or spread their wings. Often, their body parts are caught in the caging, resulting in fractured or broken bones, deformities, and severe feather loss. Some hens, exhausted or unable to move, are trampled to death by their cage mates. Those that don’t die from the abuse spend their miserable lives trapped with dead birds at their feet. 

Eggs from caged hens are associated with a higher risk of salmonella contamination (Reference: https://www.humanesociety.org/sites/default/files/docs/report-food-safety-eggs.pdf as well as poorer welfare and a higher risk of injuries to hens due to their cruel and crowded living conditions. A 2010 study published in Veterinary Record reports that a large-scale UK survey found that battery-cage poultry farms are 6 times more likely than cage-free farms to be infected with the strain of salmonella most commonly associated with food poisoning. Scientists have also warned that existing farm conditions for poultry and livestock will make it the source of future pandemics (https://www.foodandwaterwatch.org/news/next-pandemic-could-easily-come-our-factory-farms

In Malaysia, KFC, Pizza Hut, and Ayamas receive their supply of poultry products from Ayamas Integrated Poultry Sdn Bhd, and their sauces and dressings from Region Food Industries Sdn Bhd, both of which are business arms of QSR Brands. This means that QSR Brands has control over its suppliers and can set its own deadlines and implement policies to switch to cage-free egg production and better broiler welfare. There is simply no excuse for QSR Brands not to transition to producing and sourcing only cage-free eggs for its businesses in Malaysia.

Thousands of companies around the world are already ditching cages. Global commitments to go cage-free are being made by some of the largest companies in the world, including Burger King, Tim Hortons, Popeyes, Unilever, Nestle, Aldi, InterContinental Hotels, Sodexo, Marriott, Wyndham, Compass Group, Shake Shack, Famous Brands, Costa Coffee, and Barilla. Even low-end fast food and pet food companies are moving away from this horrible practice. 

Yum! Brands says it is dedicated to “building global, iconic brands people trust and champion". QSR Brands claims it is “committed to corporate responsibility, and will continue to improve the wellbeing of those around us”, yet clearly it is not committed to best practices in relation to the farm animals that it uses and profits from.

Customers around the world are losing trust while KFC and Pizza Hut profit from the unfathomable abuse of millions of animals.

To be clear, we would like to see QSR Brands (M) Holdings Bhd:

(1) Publish a commitment and timeline to go 100% cage-free for all shell, liquid and ingredient eggs by 2025 or sooner for all its outlets; and
(2) Commit to public annual progress reporting to ensure transparency.

Whether you are vegan, vegetarian, or omnivorous – we can all agree on the same thing: Farm animals deserve better, and if you eat them, use them, and profit from them, you owe them a better life! Please sign this petition asking QSR Brands to go cage-free!


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Ee Lynn Wong needs your help with “Chairman QSR Brands (M) Holdings Bhd: QSR Brands (KFC, Pizza Hut, Ayamas): End The Use Of Battery Cages Now!”. Join Ee Lynn and 167,153 supporters today.