When it comes to advertising in schools, Channel One News is the worst-of-the-worst. Every day children in schools with Channel One are forced to watch commercials during taxpayer funded class-time. Schools showing Channel One lose a full day of instructional time each school year just to the commercials.
It's time to stand up to advertisers who steal class time to exploit a captive audience of students. Our first target? Kmart, which is advertising its back-to-school clothing lines on Channel One this fall. If we convince Kmart to pull its ads—and demonstrate that advertising on Channel One is bad for business—other brands are sure to follow suit.