Can you trademark cultural expressions?

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The Swahili phrase, "Hakuna Matata" means “no problem” in which is spoken across East Africa and is a national language of Kenya, Tanzania, Uganda, and the Democratic Republic of the Congo. Made popular by Disney’s 1994 movie The Lion King. Movie production company Disney has successfully trademarked the Swahili phrase "HAKUNA MATATA", Under the law, no one is allowed to use it for commercial purposes.

Hakuna Matata is more than just an expression, they know very well that this expression is really the people’s property, created by people, popularised by people

Disney’s trademark was a cultural appropriation, taking advantage of cultural expressions/phrases should not be allowed in this century!


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