Implement diversity on London Fashion Week catwalks by AW2020

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London Fashion Week is one of the most iconic events in the fashion industry. The diversity and inclusion on fashion runways is a GLOBAL ISSUE and affects everyone - both inside and outside of the business. An aspiration of social acceptance and a glamorous lifestyle is what we've been sold, and I want this aspiration to become ethical and fair towards its models and audiences.

According to the Fashion Diversity Report 2018, Spring 2018 was the first season in which a London designer hired a model with a size larger than 4-6 (size XXS-XS) which is beyond the standards. Women over the age of 50 and women with disabilities had no representation at all, meaning fashion brands perceive them as customers that have no purchasing power. Of the 541 models to appear in a Spring 2018 ad campaign, only 10 models were plus-size (S, M, L, XL...). Only 4 models who openly identify as trans or non-binary landed a Spring 2018 fashion campaign. 

The Fashion Diversity Report 2019 is now also available. Unfortunately, you will see that London and the rest of Europe still have a major age and body diversity problem. It's evident that almost NOTHING HAS CHANGED throughout the year!

As a woman and a global citizen who currently lives and works in London, I believe this is in direct opposition to Sadiq Khan’s pledge for an open and diverse city. 

There have been numerous attempts to increase diversity in fashion, but many of these have failed due to stagnant mindsets and old-fashioned ways of working. I believe that fair, ethical representation and profit are not mutually exclusive. Increasing female diversity at one of London’s premier events, and reflecting the real demographic of women on the streets of London in one of the UK’s highest grossing economic sectors, would have a significant impact on women around the world. You can learn more about the potential impact here.


If you believe that NO fashion city should be promoting a singular, narrow image of beauty and womanhood in general, which damages the mental, social and economic state of women and their families, please sign this petition.

Thank you for supporting the campaign!

#WomenFriendlyFashion #WFF_London



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