Implement diversity measures on London Fashion Week catwalks by 2020

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We demand that in accordance to their commitment to an ‘Open London’ the British Fashion Council under guidance from the Creative Industries Council (CIC) and Creative Industries Federation (CIF) will pledge to representative diversity on the catwalks by AW 2020 and enforce diversity guidelines for designers showing at London Fashion Week.

According to the Fashion Diversity Report 2018, Spring 2018 was the first season in which a London designer hired a non-straight-size model. Of the 541 models to appear in a Spring 2018 ad campaign, only 10 were plus-size.
Only four models who openly identify as trans or non-binary landed a Spring 2018 fashion campaign. Women over the age of 50 also saw less representation this ad season than last with only 10 castings across 9 campaigns, as compared to last season’s 14 across 8.

WomenFriendlyFashion (WFF) supporters believe this is in direct opposition to Sadiq Khan’s pledge for an open and diverse London.

By AW 2020, we demand that the runways of London Fashion Week demographically reflect the diversity of women on the streets of London. Our city’s name should NOT be used to promote a singular, narrow image of beauty which damages the mental, social and economic state of women.

There have been numerous attempts to increase diversity in fashion, many failing due to economically focused shareholder interests taking precedence. We believe that fair representation and profit are not mutually exclusive. We believe that by increasing female diversity at one of London’s premier annual events, in one of the UK’s highest grossing economic sectors that there will be substantial to both women as a collective group and to the wider industry.

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