Save the Lauderhill, Florida SuperTarget!
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On November 7, 2017, Minneapolis-based Target Corporation (NYSE:TGT) announced that it was closing 12 of its 1,828 stores nationwide due to “underperformance.” Among the stores slated for closure is the SuperTarget located on the southwest corner of University Drive and Commercial Boulevard in Lauderhill, Florida.
The Lauderhill Super Target is one of the original “SuperTargets” in the Miami-Dade/Broward/Palm Beach metropolitan area. This area, which is now the eighth-most populated in the nation, recently surpassed six million people for the first time.
Given the extensive growth in this area, the news of the closure of the SuperTarget in Lauderhill due to “underperformance” was especially surprising. This SuperTarget is consistently busy every day of the week. A quick perusal of the online reviews and social media sites for this location evidences that this location is always well-stocked, clean and run by helpful and friendly employees.
On its website, Target Corporation stresses how it “champions” diversity and inclusivity. The customers (or, as Target refers to them, “guests”) at this SuperTarget fall squarely within Target’s goals of achieving diversity and inclusivity. Indeed, Broward county (the county in which this SuperTarget is located) is often hailed as “a diverse, multi-ethnic urban county, the second largest, and one of the fastest growing metropolitan areas in [Florida], home to 1.7 million people.”
The closure of the Lauderhill SuperTarget will be a tremendous loss to the community. If the closure occurs as planned, the closest SuperTarget (located at Sawgrass Mills) will be over 1-hour away by public transportation. Not only will the closure cause a great hardship on users of public transit and the senior citizens who frequent the store due to its convenient location, but the schools and community organizations that have come to rely upon this store will also be impacted.
In Target Corporation’s 2016 annual report, Target Chairman and CEO Brian Cornell wrote that “…[w]e could … shut down stores, reduce payroll or service levels—in an effort to prop up our P&L in the short term, but that would be the wrong approach for Target. We are playing the long game.”
In the 2015 annual report, Mr. Cornell also said that “[c]entral to [Target’s] strategy is a clear understanding of what our guests expect.” As a Target guest, I expect (and sincerely hope) that Target Corporation will: (1) understand the magnitude of the positive effects this store has on the community; and (2) reverse its decision to close this SuperTarget so the store can remain open for residents, commuters, and visitors/tourists alike.
If you would like Target Corporation to reverse its decision to close the Lauderhill SuperTarget, please support this petition.
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