Breitling: Remove your degrading mannequin now.
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Breitling, please remove the mannequin in your Palais Renaissance storefront and anywhere else where you have used it as part of a marketing campaign.
The photo you see above is a storefront at Breitling Singapore. Breitling is Swiss watchmaker with branches worldwide. This female mannequin straddling a phallic object with her panties exposed reproduces an image in popular culture that was always problematic, and continues to be. Such a message is unacceptable in a society already ridden with pussygrabbers, sexual harassment and everyday sexism at large. Women should not be sexualised and debased, and such images should not be normalised least of all through a marketing campaign.
As we have found out that this storefront has been used in shops in the UK as well, Breitling clearly intends to propagate the image in their many outlets around the world. Please join this petition that calls for a stop to this degrading campaign, both in Singapore and in its global branches.
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