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Petitioning Burberry Group plc Michael Mahoney,Christopher Bailey, Angela Ahrendts, CaStacey rtwright


After sending to Burberry asking them to stop the sale of animal pelts,

This was the reply

Dear Sir/Madam

thank you for your feedback regarding Burberry’s use of natural hides.

By way of background, Burberry is an international luxury brand producing apparel and accessories with a distinct British sensibility for over 150 years. During this time, and as a company with a strong outerwear heritage, there has been, and will continue to be, limited occasions where the use of natural hides will be considered important to meet consumer tastes and demand.

Burberry believes that any materials sourced from animals should be produced without inflicting cruelty or threatening the environment. We will not use natural hides if there is any concern that they have been produced with any disregard for animal welfare. For this reason we do not source such materials from China.

We source natural hides very carefully, safeguarding the correct ethical standards and traceability. We principally source fur from SAGA furs in Finland who are well known for upholding high standards for ethical treatment of animals and share our concerns about animal welfare. Consistent with this approach, the farms which supply fur are open to third-party inspections at any time.

We do understand your concern on this understandably emotive subject, particularly given the inaccurate statements and images that are used in connection with Burberry's use of natural hides. Thank you for taking the time to contact us on this subject and giving us the opportunity to reply. Kind regards, -------------------- 
Customer Services Advisor - Retail UK/Europe

157-167 Regent Street
London W1B 4PHUnited Kingdom
Tel: +44 (0)203 402 1444
Fax: +44 (0)203 402 1401  

This is the skining process


The animals are caged in cramped conditions, often fed on starvation rations or on the skinned carcasses of other cats and dogs.

Prior to skinning, they are dragged from their cages. The skinners hit them with a heavy metal rod or wooden club to break their necks or backs leaving them incapacitated and unable to defend themselves. Smaller animals are sometimes picked up by a hind leg and swung against the cage or the ground to achieve the same result. In most cases the animals are alive and conscious during the whole skinning process, squealing and yelping in agony in full view of the other terrified animals waiting in their cages for their turn.


In some cases the dogs may be led to a place of execution, where they are chained together or in a row. Each dog watches the horror metered out to the others, listening to their agonised squeals and frantically struggling to get away. When finally a man or woman walks towards it, rod or club in hand, the struggling terrified animal leaves no doubt that it knows exactly what is about to happen.


When incapacitated, the animal is usually strung up by a back leg or held down by a skinner wearing heavy boots for protection, standing or kneeling on its neck, to stop it from wriggling away. After incisions are made in the fur with a knife, the skinner forces his or her fingers under the fur and taking care to ensure that the whole pelt comes away in one piece, rips the pelt from its writhing agonised body. A bullet or lethal injection is too expensive and the skinners say it’s easier to rip an intact fur from a live warm body rather than one that is dead and inert. The ghastly task is completed when the helpless animal is entirely stripped of its fur – even the fur from its head is torn away.


The skinned animal is then cast aside to die in shock and excruciating agony

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Ellaine Lurie-Janicki needs your help with “BOYCOTT BURBERRY UNTILTHEY STOP USING ANIMAL PELTS”. Join Ellaine and 950 supporters today.