The West Side of Evanston is in the process of revitalization, and a bowling alley is a reasonably priced, indoor activity that residents in and around town would take full advantage of. Bowling attracts patrons from every generation and socioeconomic group, from seniors to students. Northwestern students and staff host thousands of visiting families every year. Visitors from surrounding areas can access Evanston Plaza by car (there's a plentitude of parking) or bus. Your website describes Evanston as a place that thrives on its small-town feel with big city connections. Evanston needs a bowling alley to bring residents together, to reinvigorate the West Side of town, and to provide a much-needed outlet for the youngest members of our community.