Abolish #RückkehrWerbung by the Ministry of the Interior!
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DE / GB
Your country! Your future! Now! But please not in Germany. Abolish the return advertisement by the Ministry of the Interior! #deineZukunftOhneHorst
Banners by the Federal Ministry of the Interior, Building and Home Affairs (BMI) have been hanging all over Germany for a few days now. We know political campaigns: A new law is presented to us, we are told to get vaccinated or new potential members of parliament present their topics to us. Good democratic everyday life.
However, the BMI under Horst Seehofer is taking a different approach: It is promoting the "voluntary return" of people to their "countries of origin". The posters are available in different languages - for example in Arabic and Russian.
Flags are also depicted in flash form (Eritrea, Iraq, Turkey, India, Russia, Ghana, Iran...). Then there is the slogan of the advertising campaign: "Your country. Your future. NOW!"
The central information is an offer: "Until 31/12/2018 voluntary returnees get additional financial assistance to cover their housing costs for up to twelve months".
We consider the posters to be highly problematic. The BMI advertises in bargain manner for an uncertain future, suggests that people with a migration background are unwanted and thus encourages right-wing thinking.
- The flags: An invitation to leave? The campaign is supposedly aimed at asylum seekers. However, this is not apparent from the posters. Numerous flags are depicted. In many of the countries, human rights violations and terrorism are part of everyday life. The Turkish flag is also disconcerting: Around 1.5 million people with Turkish roots live in Germany. Many came as guest workers in the 1950s and 1960s. What are these people supposed to think? That they should return to their "country of origin"?
- The language: Return is not a Christmas bargain. No cars are sold here! The BMI talks about return as if it were a product. Quickly secure a bonus and then leave. A mockery, if you consider the insecure living conditions that many people have to expect to live in after their return.
- Once again a little further to the right: The posters strengthen and legitimise right-wing, xenophobic thought patterns. Do we really want to be a country that shows people in underground stations where they should "voluntarily return" to?
Our conclusion: Education and advice on return: Yes. Advertising? No! We welcome objective, transparent information on voluntary return of asylum seekers to their countries of origin. For us advertising on 18/1 posters in underground stations with the kind of text and image language chosen by the BMI is not one of them. We therefore demand that the posters are removed immediately.
And Horst Seehofer? Once again he has proven that he is not well-suited for the job of Minister of the Interior. That is why we demand: Our country! Our future! "Voluntary" resignation of Horst Seehofer. NOW! #deineZukunftOhneHorst
Hannah, Elli, Maria, Paulina, July, Shai, Max and the Team of #deineZukunftOhneHorst
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