Change the business model from subscription based to one time purchase
A Lot of people can't afford a monthly fee, many of these people are long time bethesda fans. The game will get more than enough support from it's loyal fans that will buy the game and then save up money and buy in game content with cash. Guild Wars 2 is an excellent example of a one time purchase mmo that strives due to it's loyal fans that are always purchasing items from the gem shop. If they can do it then I have more than enough faith in bethesda to do this. I want to play The Elder Scrolls Online, but I can't due to the restriction that a monthly based subscription adds, this rings true for alot of Bethesda and Elder Scrolls fans.
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