Benz BVI Team Bike Ride

Benz BVI Team Bike Ride

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Kaye Peltz started this petition

Dear BVI,

We are a group of eye surgeons from around the world who have participated over the past decade in the annual Benz Team Bike Ride which takes place before the ESCRS Congress. We strongly encourage you to continue to sponsor this event.

This event is unique, in that it happens outside of the typical breakfasts, lunches, dinners, and cocktail hours that are used for educating, networking, and to be perfectly honest, selling. This is why the participants and organizers of the Benz Team Bike Ride have forged much deeper professional and personal connections than at these other “typical” events. 

In addition, the Benz event is unique in that it is less “salesy” than other similar non-traditional events. Patrick Benz is an avid cyclist himself, and saw the need to host an event that was apart from the typical quid-pro-quo (either verbalized or implied) of every other industry event.

We do understand that larger corporations must usually justify marketing budgets by ROI. Therefore, we would certainly understand if future events included such features as a talk by top surgeons about their use of your products. In fact, we would be happy to do so voluntarily, without any “speakers fee” as our contribution to your continued sponsorship of this annual event. Just think how differentiated this session would be, when you can brag that “this is the only industry event at ESCRS where none of the speakers on the panel are being compensated in any way by the sponsor – they actually are speaking for free!”

A BVI annual bike ride could include a CME portion at each stage of the event, as follows:
1st Speaker (one of your staff) give highlights about your year during Check-in Breakfast
2nd Speaker an eye MD at Mid-way Snack discussing his/her experience using one of your products
3rd Speaker an eye MD at Dinner discussing his/her experience using one of your products

This impactful event has become a Congress highlight for many attending surgeons. We hope it continues with the participation of Benz and BVI.

Sincerely,

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