Positive realistic images of African child in the media to promote favourably perception.

Positive realistic images of African child in the media to promote favourably perception.

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Adebusola Adeyemi started this petition to Ofcom and

Some media outlets has for far too long portray and is still portraying the African child in adverts as hungry, poverty ridden and sick especially those used by some charity companies showing half naked children with flies around them or drinking from dirty streams of water. Not all children in need drink from dirty streams or don’t have clothes to wear. This is not the Africa I know and by showing these negative images, the perception of the African child is distorted.
I’m also well aware that help is needed to assist some less privileged children since poverty is in every nation and most especially in UK (where I write from) with money being raised every year through ‘Children in Need’. I rarely see degrading images of the British child on these adverts. Some African children too are just as ‘in need’ but are not to be dehumanised due to these need. 
I hope this will help promote positive realistic images of the Africa child being portrayed in the media and for them to be given the same respect as applied to all children in adverts for assistance to improve quality of life of these children. Put a stop to degrading & derogatory images of the Africa child in the media.

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