Bath & Body Works became a standalone company in August 2021. The brand's ground-up reformation has included publishing claims to be eco-conscious, and that they "make efforts" to reduce and reuse. Despite this, the multi-billion dollar company still remains tone-deaf to the shift in industry where brands are redesigning and rethinking their packaging strategies. 

Bath & Body Works grossed over $6 billion in 2021, a 19% increase from the year prior. With endless resources to reimagine their packaging strategies, why haven't they made any sort of progress as of yet? Glass remains one of the lowest recyclable materials in the United States, a material used by the brand's #1 selling product: their candles. 

I am making this petition to ascertain the interest and demand for a recycling strategy - perhaps one that incentivizes the brand's consumers (myself included) to return used packaging with rewards that coordinate with the semi-new program through their app; even so much as the candle's lids, the plastic fragrance bottles, etc. for the brand to reuse. Many other cosmetics companies are doing this - MAC being one of the longest-standing that comes to mind.