Bali Body: Raise Awareness of the Racist Undertone of This Brand

Bali Body: Raise Awareness of the Racist Undertone of This Brand

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Senja Magdalene started this petition to David Oosterloo & Laura Foley (Founders of Bali Body)

For those of you who don’t know, Bali Body is an Australian beauty brand with their hero products being a collection of self-tanning lotion.

Bali Body’s Official Website

Bali Body’s Official Instagram


Here’s an excerpt of their ‘About Me’ section from their website:

“They say ‘what happens on holiday, stays on holiday,’ but not with Bali Body.

With so many natural & nourishing ingredients, you’ll want to develop a long-term relationship with all our products – one that lasts for days, months and even seasons. Pioneering in design, functionality and summer vibes, Bali Body has been created so you can naturally nourish your skin and enjoy a slice of sunshine all year round.

Proudly Australian and vegan friendly, all BB products are made in our hometown of Melbourne, strictly tested on Bali Body Babes”

Their social media platforms mostly feature objectively “beautiful” (with such narrow portfolio of the perception of beauty itself) Caucasian women 99% of the time. None of their philosophy nor product include any cultural reference to Balinese cultrure, let alone paying respect to it. Don’t even get me started how disrespectful Australian tourists could get while traveling in Bali, treating local people in predominantly infantilizing and condescending manner; this has become a pattern. Local Balinese are often excluded from the board of senior management from foreign establishment set in Bali, catering to mostly tourists.

The brand reinforces the already existing exploitation on the image of the Balinese culture and local people.

Moreover, the brand indirectly contributes to the ideation that reduces Bali in general. Bali is an island in Indonesia with such complexity, ranging from unique traditional culture that is far flung from the concept of superficial beauty and white supremacy, with the majority of people coming from socioeconomic class of middle to low, catering to ignorant tourists that relatively disrespect local culture, reducing said culture as for mere leisurely purposes instead of genuine curiosity to broaden their minds; not to mention the white-washing of what ‘Bali’ is predominantly in the psychographic group of pretentious new-age hippies and jetsetters looking for a getaway.

There’s no real representation of any depiction that represent Balinese culture, let alone paying respect where it’s due. 

To my surprise, I’ve yet to hear any form of objection for this particular brand; to make matters worse, I’ve heard testaments of my local upper-class peers singing praises on how ‘cool’ this brand is, to position their brand as a stylish niche in the high-street category due to their price point, marketing ploy, and brand strategy.

Let’s stop this bigotry that further enables such toxic cultural appropriation that is deeply rooted in racism against Balinese and Indonesians as a whole. 

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