In this modern, fractured and often unhappy world, there are few phenomenons with the power to unite us under a common passion and purpose. Patrón XO Cafe Tequila, or "Cafe Patrón" or even simply "Patrón" accompanied by a wink, is one of those phenomenons. 

Whether your blood runs thick with regular tequila, or you can't stand the normal silver/gold stuff, its coffee-infused cousin is adored by millions, and, according to scientists*, there has never been a recorded instance of a round of Cafe Patróns failing to kickstart a party.

The fact that Bacardi has taken the decision to discontinue sales of the sweet brown nectar, has left many of us feeling baffled, shocked and concerned for the future.

I've long believed in the power of consumer pressure to allow companies to consider their mistakes and make a dignified, but correct u-turn. Now is that time. 

So whether you've been a passionate patróner since day 1, or your pal placed your first sip under your nose just last weekend, we need your help. 

Patron isn't unprofitable, it just needs a boost. And we can make that happen.

Sign this petition to get Bacardi to commit to keeping Patrón XO Cafe Tequila.

I'll leave you with the tequila toast:

¡Arriba, abajo, al centro, pa' dentro!