Increasingly, we want healthier alternatives to conventional skin care products.
Typically, the more natural a product is, the healthier it is, so consumers actively seek out "Natural" formulations.
Products in the Avon "Naturals" line contain methylparaben, dimethicone, triethanolomine, sodium laureth sulfate, synthetic fragrance (which may contain dangerous phthalates) and artificial colours and dyes. Some of these products are even formulated for kids.
Labeling these products "Naturals" is misleading to consumers and potentially dangerous to their health.