Hate Speech Should Not Be Profitable

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We call on advertisers, business, government, communities and organisations to divest from media outlets that broadcast hate speech and racism, including anti-Muslim and anti-immigration material.

You will be aware that recent events have brought the quality and acceptability of programs broadcast by the Australian media sharply under public scrutiny.

Sleeping Giants Oz has (among others), lead a campaign to elevate public awareness and action to bring about change in the level of discourse in the public arena.

Sleeping Giants Oz is part of a group of community-based organisations lead by volunteers across the globe with the purpose of encouraging advertisers to avoid associations with publications and media organisations that publish and broadcast hate speech, racism, bigotry and sexism.

It is not our aim to discourage healthy debate, expression of opinion or freedom of speech, however we don’t believe these freedoms should extend to the level of hate speech and misogyny without challenge.

We (Sleeping Giants Oz) ask that all companies, media buyers and advertising agencies treat their media spend with the same ethical and corporate values that govern the day to day operations of their core business and ask you to undertake to introduce policies to ensure your future advertising placements will be closely monitored to avoid conflict with your corporate values.



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