Petition update

It's been a while and a lot has happened!

Ash Green
Ottery St Mary, ENG, United Kingdom

Nov 7, 2021 — 

What’s happened since you last heard from us?

More media coverage: the media attention surrounding this issue continues to grow as increasing numbers of Exeter Chiefs fans are joined by fans of other top-level rugby teams in supporting the voices of the Indigenous people objecting to Exeter’s continued harmful usage of Native American branding. The EC4C campaign team has featured on local, national, and international media in recent months, demonstrating once again that this issue will not go away until the necessary changes are made.

Other clubs are feeling the heat. In August 2021, a Wasps Fans’ podcast The Wasps Report published an open letter to Wasps Rugby requesting their club ban the wearing of headdresses at their stadium. Wasps Rugby Club issued a statement confirming they have raised the issue with the Premiership and the Rugby Football Union (RFU) (the two governing bodies for the league/sport in England) and discouraged Exeter fans from wearing headdresses to the Wasps vs Exeter game that weekend. This led to a huge amount of media attention. In October, Fans’ blog Scottish Rugby Blog published an open letter to Glasgow Warriors requesting their club ban the wearing of headdresses at their stadium.

BT Sport addressed the issue of Chiefs’ branding on Rugby Tonight (25 October), with a live discussion featuring Indigenous voices explaining why the use of Native American imagery in sport is so damaging and harmful.

We now have a website. Please visit to find the answers to any questions you may have about the campaign, the story so far, and - most importantly - why it is we are calling for this change.

AGM: Exeter Chiefs Rugby Club is a members’ run organisation and has announced that the next AGM is due to be held 24 November 2021. Chief Executive Tony Rowe has stated that members will be able to vote on whether or not the club should change its branding and drop its use of Native American imagery. This is an issue that is bad for Exeter, bad for rugby and bad for society, so whatever your reasons for supporting the call for a rebrand: please make sure you let the club know before the vote in the coming weeks - there is a real opportunity here to reach the Club directly. 

What’s next?

Please continue to follow our socials (we’re on: Twitter, Facebook, LinkedIn, and Instagram) to keep in touch with news and how you can help as we hit these critical weeks before the AGM.

What else can I do?

Contact the club: we particularly want to make sure they’re hearing from Indigenous voices, so please do get in touch and feed in your thoughts before the AGM. The Club can be reached at: 

Keep reading, keep yourself informed, and keep educating those around you. Our website has a huge amount of resources including the all-important Indigenous voices, which are the driving force behind this campaign... thank you for your ongoing support!

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