After a week of epic battle, Ashton Kutcher has beaten CNN Breaking News to the top of the Twitter heap, becoming the first Twitter user ever to reach 1,000,000 followers.
As an incentive to follow him on Twitter, Ashton pledged to donate 10,000 anti-Malaria bed nets for World Malaria Day if he won. Now that victory is his, momentum behind that pledge is growing. Just today, he's gotten Demi Moore, Oprah, Ryan Seacrest, and CNN to donate between 10,000 and 20,000 nets. It looks like P. Diddy might be next.
Ashton now has the opportunity to turn his Twitter celebrity into something with real-world impact. Sign the petition below to ask Ashton turn this attention to a new goal: raising $1,000,000 for bed nets for Malaria No More.
After you've signed the petition, we urge you to make your own donation of $10 for a bed net by clicking here, where we're tracking all the donations this has inspired.
You've demonstrated the awesome power of mobilizing the Twitter community around a common goal.
But even more importantly, you've used this as a chance to ignite some real momentum around World Malaria Day.
Now you have an even more exciting opportunity. You have a million people on Twitter ready to be mobilized, and millions more following your actions on the interweb and beyond.
To capitalize on this, we ask you to set a new, even more ambitious goal: $1,000,000 in bed nets for Malaria No More.
Tweet it, shout it on Larry King tonight, and let's show the world what grassroots mobilization the web can produce.