Asda: Stop putting animal ingredients into vegan food.
Veganism is a fast growing diet that many are adopting for health reasons and for a more ethical and compassionate lifestyle.
Asda are adding animal derived ingredients to more and more of their products. It is important to let Asda (and all supermarkets) who are making these recipe changes aware that it is not acceptable and by adding these ingredients they are alienating a large customer base.
- Asda Stores Limited
Andy Clarke, CEO,
I am writing to you ask you to reconsider some of your recipe changes to some of our favourite products and to consider the impact of removing some of these animals derived ingredients from your products.
Recently the vegan community has been noticing that Asda is alienating a fast growing market of people by adding animal derived ingredients to products that previously were fine for us to consume, and tasted great. You could actually be removing a lot more of these pointless ingredients and gaining custom.
Most recently I was shocked to find out that your soya milk is no longer vegan. The two most obvious purchasers of soya milk will be vegans and those who are lactose intolerant. You have just wrote off half the people who buy that product by adding one D vitamin which doesn't need to be there.
You added egg into a low fat, healthy salad cream which tasted amazing without egg. You were the only company that provided a cheap and delicious vegan salad cream after Sainsbury's also started putting egg in their "Be Good to Yourself" product.
If you do a bit of research on the vegan lifestyle you will see how far it has come in recent years, with the health and environmental benefits being realised more every day; a bit like how vegetarianism started growing in popularity during the 80’s and 90’s. Vegan is going to be the new vegetarian.
By making some small changes you could be at the forefront of a consumer revolution.
Thank you for taking the time to read this email,
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