A significant problem arising in marketing practices is the growth of greenwashing: companies providing irrelevant, exaggerated, or false information regarding a product’s sustainable qualities. By doing so, companies appeal to “conscious” consumers without having to meaningfully change their business practices. 

Every time you correctly identify a greenwashing ad and make an informed purchasing decision you make a difference. Sign your name to mark your commitment to conscious consumerism, and avoid greenwashing campaigns and companies.