Petition Closed
Petitioning American Airlines

Please Don't Change Your Classic Design!

233
Supporters

The recent change of American Airlines' livery has been universally panned by both the employees of American Airlines and the general public. Many see the emblazoned tail as tacky, confusing and graphically inept, but it's not just the tail. In every respect, the new design is inferior to the old. Let the management of AMR know you don't want this change.

Letter to
American Airlines
Please Don't Change Your Classic Design!
The recent change of American Airlines' livery has been universally panned by both the employees of American Airlines and the general public. Many see the emblazoned tail as tacky, confusing and graphically inept, but it's not just the tail. In every respect, the new design is inferior to the old.

The famed creator of AA's classic livery, Massimo Vignelli, had this to say about the new design. . . "There was no need to change. It’s been around for 45 years. Every other airline has changed its logo many times, and every time was worse than the previous one. . . This is the typical mistake that company presidents make: “I’ll change the logo, and the company will look new. . . They’re not going to solve their problems, they’re just going to increase their costs. . . Styling is very much emotional. Good design isn’t—it’s good forever. It’s part of our environment and culture. There’s no need to change it. The logo doesn’t need change. The whole world knows it, and there’s a tremendous equity. It’s incredibly important on brand recognition."

Clearly, Vignelli's 45 year old design has stood the test of time. In the field of graphic arts it is praised and studied as a hallmark of classic corporate design. There was absolutely no reason to change it. Yes, the need to paint some future generation composite aircraft will need to be addressed, but this change has nothing to do with polished jets. This is change for the sake of change. Please reconsider this unnecessary change.